What's the most important thing to succeed as an artist online?

Consistency in your marketing. Think of your online business like a physical art gallery—you wouldn’t lock the door and put up a ‘closed for summer’ sign just because you’re burnt out. You have to keep the doors open even on days when it’s inconvenient, when life happens, when you don’t feel like it. If you keep closing the store (stopping your marketing for months at a time), nothing changes in your business. The marketing machine must keep running consistently—that’s what moves the needle.

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Asked by general teaching point · Answered by Patrick · Art Business Webinar · 2026-08-12