When should I send these follow-up emails after a holiday sale?

Send the follow-up emails immediately or within a couple of days after the holiday sale period ends. For example, if your sale ended on Cyber Monday, send the follow-ups within the next day or two. The key is to strike while the iron is hot - the purchase or their interest is still fresh in their mind. Include a time-sensitive deadline in your offer (like ‘expires Sunday at midnight’) to create urgency. This technique should be run after every single big sale you have throughout the year, whether it’s a major holiday or a made-up sale.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-12-04