Should I show fine art paper samples framed or unframed?

Show both options and explain the difference. You can offer the paper unframed at a lower price point—customers can take it to a local frame shop or buy a ready-made frame at common retail stores if you use standard sizes like 8x10, 8x12, or 16x20. You can also offer it framed and ready to hang for customers who want convenience. When showing samples, take the paper out of the frame, show the texture, discuss the thickness, explain it’s archival 100% cotton from quality manufacturers, talk about how your images pop on it, and demonstrate different framing options like matting or floating. Go deep on the product details.

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Asked by an artist asking about paper presentation · Answered by Nick and Patrick Shanahan · art-marketing-podcast · 2020-09-02