Should I include branding on phone cases I give away versus sell?

Differentiate your approach based on purpose. For phone cases you’re giving away as marketing tools, include clear branding—your name, logo, and even a QR code—because these are essentially advertisements. For phone cases you’re selling to customers, consider more subtle branding or no branding at all, so they feel like premium art pieces rather than promotional items. You can also experiment with QR codes that link to behind-the-scenes content or stories about the image to add value.

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Asked by a photographer considering phone case branding · Answered by Patrick Shanahan and Derek Emge · art-marketing-podcast · 2024-09-06