What is the fundamental equation that determines the size of an art business?

Once you’ve validated that your art is something the market wants and will pay for, your business size comes down to a simple equation: Product times Attention equals the size of your business. In other words, validated art multiplied by the attention you have and can get determines how big your business will be. This equation applies universally to nearly every business, not just art. It’s just math—it has nothing to do with your background, talent level, or personal circumstances. It’s purely about having a product people want and getting attention for it.

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Asked by a general art business audience · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-21