How does increased phone usage during summer help artists reach collectors?

During summer vacations and downtime, cell phone and laptop usage spikes dramatically. People spend significantly more time on their phones when sitting by pools, at beaches, in backyards, or on vacation—casually browsing Instagram, Facebook, and checking email. This means your social posts, email promotions, and live broadcasts reach far more people when they’re actually paying attention. Maximizing your marketing messages during this high-attention period means more eyeballs, which leads to more clicks, shares, website visits, direct messages, and purchases.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-06-02