Should I create content in English, German, or Spanish for my international audience?

Start with English early on—it’s a broad language that reaches the widest audience. Many Germans speak English, and people across Latin America often understand it too. As you grow, let your audience tell you what they prefer by observing which language content gets the most engagement. The people who will connect with you fastest are often those who can relate to you culturally, which might be Spanish speakers from your home country, but English keeps your options open globally. You can experiment with mixing languages, but don’t overthink it at the beginning—focus on creating authentic content and let audience response guide your language choices over time.

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Asked by a Costa Rican photographer living in Germany · Answered by Juan · Office Hours · 2026-07-09