What if my art doesn't sell during my validation test?

If nothing sells during your test, you get your answer in one day and can make an informed decision. It doesn’t necessarily mean you’re a bad artist—it might mean the specific subject matter or style you’re creating isn’t what the market wants right now. Many successful artists who are now earning six figures were on the verge of giving up before they pivoted. You have options: you can continue painting just for enjoyment, or you can try switching your style or subject matter and test again. The market might not be rejecting you as an artist, just the particular product you’re offering.

---

Asked by an artist worried about validation failure · Answered by Nick Friend · art-marketing-podcast · 2020-06-23