How does offering non-wall-art products help my art business grow long-term?

Offering non-wall-art items (like coasters, mugs, tote bags, books, pillows) creates a compounding effect over time. Each sale, even a small one, adds a customer to your base. Over years, this means your marketing reaches an ever-larger group of people who have already demonstrated interest by purchasing. If you acquire 50-60 customers per year instead of 7-10, imagine the difference after a decade: you’d have hundreds or thousands of past buyers to market to. Every campaign, every email, every new release benefits from this growing audience, leading to exponential growth rather than linear struggle.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2024-03-08