When should I start my holiday marketing and sales as an artist?

You need to start your holiday marketing right now and keep your sale running from now through Christmas. The holiday buying season no longer starts on Black Friday—major retailers like Amazon moved their sales up to mid-October with Prime Day, and Chinese retailers extended Singles Day to run for 11 days starting November 1st. The biggest retailers are on sale continuously through the entire Q4 period. Think of it like fishing in the ocean: buyers come to the surface at different times. If you only run a three-day sale and then leave, you’ll miss most of the buyers. Keep your line in the water the entire season to maximize your chances of making sales.

---

Asked by synthesized from presentation · Answered by Patrick Shanahan · art-marketing-podcast · 2020-11-13