How can I use 'share with a friend' data to increase sales?

When a visitor uses a ‘share with a friend’ feature on your website, you gain valuable intel about which specific pieces they’re most interested in. Use this data proactively—for example, if you’re delivering a purchased piece in person, bring along the other pieces they shared. This shows you’re attentive and gives them the opportunity to see multiple works in person, which can lead to additional sales. It’s a way to transform digital browsing behavior into informed, personalized in-person sales opportunities.

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Asked by a mixed-media artist using website features strategically · Answered by Patrick Shanahan · art-marketing-podcast · 2017-02-13