How much can increasing customer retention impact profits?

According to research, increasing customer retention by just 5% can increase profits by 25% to 95%. Additionally, selling to an existing customer is 5 to 10 times easier than acquiring a new one. This is why nurturing your existing customers and turning them into collectors is so critical—the return on that effort is exponentially higher than constantly chasing new strangers.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2026-01-17