What should I include in my Instagram bio to drive traffic to my website?

Your Instagram bio is prime real estate—it’s the first thing new visitors see. Include your name, what you do (e.g., ‘Landscape Painter’), and a clear call-to-action that directs people to your website. For example: ‘Click the link to explore my full collection’ or ‘Visit my site to see available works.’ The link in your bio should go directly to your website. This simple, direct language tells visitors exactly what to do next and makes it easy for interested buyers to find your work. Don’t overthink it—clarity and simplicity win.

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Asked by an artist trying to drive traffic from Instagram · Answered by Millie · art-marketing-101 · 2026-06-15