What's the absolute minimum I need to participate in online art sales during the holidays?

At minimum, you need a website that shows off your art well and can take credit card orders—that’s your basic uniform to get on the field. It doesn’t matter where you host it, but you must be able to sell online digitally. Without the ability to process orders through a website, you can’t take full advantage of the holiday buying season. This is the foundational requirement before any other marketing tactics matter.

---

Asked by an artist without online selling capability · Answered by Patrick Shanahan · art-marketing-podcast · 2019-08-13