What merchandise items should I offer beyond prints?

Identify what your specific audience wants by paying attention to requests and what sells best. Phone cases, for example, can be extremely popular - and if buyers have iPhones, that’s actually a signal they have disposable income. Beyond standard print-on-demand items, consider what would appeal to your demographic and look for vendors who can produce those items. You may need to work with individual vendors for higher-quality or specialized products rather than relying only on print-on-demand services, especially if you’re targeting a demographic that values specific trendy items. Start with what print-on-demand can offer, but be willing to expand to specialized vendors for items your audience specifically requests.

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Asked by an artist selling to a teenage demographic · Answered by Patrick Shanahan and Betsy Mae · art-marketing-podcast · 2024-10-15