What should I send to collectors after they purchase my work?

Send a thank you card along with four or five greeting cards featuring the piece they purchased. Personalize the back of each card with ‘From the collection of [buyer’s name]’ underneath the image. This labels them as a collector and creates a special connection. Buyers respond very positively when they see themselves acknowledged as collectors of your work.

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Asked by a nature photographer building collector relationships · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-03