How do I find content curators in my specific art niche?

Start by searching Instagram for keywords related to your niche. Look for accounts that regularly share other artists’ work rather than creating their own. Follow them and make a comprehensive list, starting with the biggest accounts (the ‘whales’) and working down to smaller, niche-specific curators. Don’t overlook the smaller accounts - sometimes they can punch way above their weight in terms of impact. The key is to identify curators at every level within your niche, from broad art categories down to very specific subcategories of your particular style or subject matter.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-19