How can AI tools help with writing product descriptions and marketing content?

AI writing tools can be invaluable for overcoming writer’s block and jumpstarting your creative process, even if you’re a good writer. Use them to generate titles when you’re stuck—you might not like any of the suggestions, but pulling words from multiple options can spark the perfect title. For product descriptions and blog posts, AI can provide prompts and perspectives you wouldn’t have considered on your own. The key is to use the AI output as raw material: take the parts that resonate, rewrite them in your own voice, and expand on the ideas that spark something for you. This approach can save you days of staring at a blank page. Think of AI as clubs in a golf bag—different tools for different situations, all there to enhance your natural creativity and productivity, not replace it.

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Asked by an artist struggling with marketing content · Answered by Lindy Severns and Patrick Shanahan · art-marketing-podcast · 2025-02-07