How much did Mother's Day sales data reveal about art selling during economic uncertainty?

Recent Mother’s Day sales data showed nearly 91% year-over-year growth in total art, photography, sculpture, and crafts sold, even during a period of high interest rates, inflation, and economic uncertainty. However, the average order value was down 20-25% from the previous year. This proves that art still sells during recessions—people just buy at lower price points. The lesson is that with proper pricing range, economic uncertainty doesn’t kill sales; it just shifts buyers to more affordable options in your lineup.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-06-02