Can you give an example of realistic business growth over time?

Here’s a real example: An artist’s first year brought $728 in sales from 8 customers and 35 email subscribers. Year two: $5,147. Year three: $12,531. Year four: $47,069. This person had a full-time job and worked on art on the side, posting to social media daily and doing emails weekly. Most people think year one should look like year three or they’re a failure. This is wrong. The normal path is slow early growth as you learn what works, then acceleration. This person took three years to reach $12,000 annually, then jumped to $47,000. That’s the typical trajectory.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-06