Should I create coffee table books of my photography, and what are the benefits?

Yes, absolutely create photo books—they’re tremendously powerful for multiple reasons. Books provide another price point in your range and serve as both standalone products and excellent bundle opportunities. What’s particularly valuable is how books and prints drive sales of each other: when someone has your coffee table book in their living room, it manifests the desire to have a print on the wall, and vice versa. Books also give people a way to connect with your work that feels more personal and gift-worthy. Today’s print-on-demand options mean you don’t need to invest heavily in inventory upfront. If you have a strong body of work, you could create multiple books organized by country, subject matter, or theme. They sell consistently year after year and provide lasting value.

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Asked by a photographer with an extensive archive · Answered by Patrick Shanahan · art-marketing-podcast · 2025-08-14