How often do I need to post on social media and respond to messages?

The most important thing is consistency, not perfection in frequency or response time. Think of it like owning a physical gallery: you wouldn’t close your doors for three months because you’re burnt out or life happened. You need to keep showing up regularly. Don’t worry so much about the exact number of posts per week or replying to every single comment immediately. Just focus on the 50-50 content split (50% personal, 50% art) and maintain regular presence. The key is not going dark for long periods. Respond to messages and comments when you can—the fact that you’re engaging matters more than perfect timing.

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Asked by an artist new to email and social media · Answered by Patrick · Art Business Webinar · 2026-08-03