Should I offer open editions, limited editions, or just one type?

You need to offer a combination of all three: open editions, limited editions, and originals. This gives you a spread of price points and creates different levels of scarcity. The concern that open editions will cheapen limited editions or originals is unfounded - it actually makes those limited pieces more valuable because there are prints in circulation while they own the scarce version. This approach also gives you multiple ways to monetize your marketing efforts across different buyer preferences and budgets.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-02-12