What should be my most important metric for growing art sales?

While revenue and sales are obviously the ultimate goal, your most important upstream metric should be the number of one-on-one art consultations you book—qualified video chats with potential customers and collectors. This metric directly correlates with sales, especially for higher-priced pieces (over $500-$1000). Think of it like a salesperson’s ‘dials’—the more qualified consultations you have, the more art you’ll sell. This is where you should focus your energy: getting more people into private video viewings where you can show your work, discuss it, and build relationships.

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Asked by artists tracking business performance · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-26