What is the 50/50 rule for art sales?

Art sales are 50% the art itself and 50% the artist — who you are as a person, what makes you interesting, and what people can learn about you beyond just your artwork. On social media, this means you shouldn’t only talk about your art. Share who you are authentically, what makes you unique, your interests, your process, your life. People connect with people, not just products. When you show the authentic you alongside your creative work, you create deeper connections that lead to sales because buyers are investing in you as much as in the art itself. This is why low-fidelity, authentic content showing your personality often outperforms polished product shots.

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Asked by an artist learning content strategy · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10