Should I focus on social media even if I don't like it or don't think it's effective?

Yes, you must go where the attention is, regardless of your personal feelings. Social media is where the attention is right now. Getting emotional about that fact or avoiding it because you don’t like it is a recipe for disaster. Your personal preferences don’t matter—what matters is where you can acquire attention and build an audience. Artists who refuse to engage with social media or who tried it once with the wrong strategy and dismissed it are imposing self-limiting beliefs that will kill their business. Put aside your emotions and execute where the audience actually exists.

---

Asked by an artist resistant to social media · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-09