Can I successfully sell expensive original art or limited editions through cold traffic Facebook and Instagram ads?

No, this approach almost never works. You’re asking these platforms to find people who have never met you, don’t know you, aren’t bonded to you, and don’t know, like, or trust you - essentially first-time strangers - and asking them to spend hundreds or thousands of dollars immediately. That’s simply not how wall art sells. People need to follow you as an artist, have exposure to your work, check out your other pieces, see what you post regularly, and build trust before making significant art purchases. It’s not about how good you are at marketing - expensive wall art just doesn’t sell to cold audiences as impulse purchases.

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Asked by an artist with expensive limited edition prints · Answered by Patrick Shanahan · art-marketing-podcast · 2023-03-09