How can I make my work stand out when everyone has a camera and social media is flooded with images?

Even with better equipment, more travel, and superior technical skills, you’re just another tree in the rainforest given how many images exist online. What differentiates you is story. Incorporate the narrative of how hard it was to get a particular shot, what happened when you were there, interesting facts about the animal or location, and the unique context of that specific place or moment. Don’t just present a photo—present the photo plus backstory, interior design context (like color palettes that work with the image), and educational elements. This transforms a simple image into a richer, more engaging piece of content that stands apart.

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Asked by a photographer trying to stand out on social media · Answered by Patrick Shanahan · art-marketing-podcast · 2025-04-05