What basic tools and accounts do I need to run this holiday marketing playbook?

You need a website that can take transactions and process credit cards. You need an email service provider like Mailchimp, AWeber, or Constant Contact, and an email list—even if it’s just one person. You need a Facebook page and an Instagram account. You need a Facebook ads account. And you need your email list uploaded to Facebook so you can create custom audiences for retargeting. Those are the basics. Even if you don’t have everything perfectly set up, you can start with what you have and add more each time you run the playbook. It’s all about practice and getting better with each holiday.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14