Should I use a Facebook business page or personal profile for posting my art?

If you don’t have a marketing automation tool that requires a business page connection, use your personal Facebook profile and ignore the business page for now. Business pages are primarily needed for API connections with certain marketing tools. Since personal profiles already have your existing network of friends and connections, you’ll get better initial engagement there. However, maintain an omnichannel approach—everything you post on Facebook should also be posted on Instagram, and vice versa. Later, you can determine which platform performs better and dedicate more time accordingly.

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Asked by an artist confused about Facebook page types · Answered by Juan · Office Hours · 2026-08-04