What targeting options are available for cold traffic on social media ads?

For cold traffic, you can use interest targeting (people who like specific topics like dogs, abstract art, or certain colors), page-like targeting (people who’ve liked specific pages—for example, if you’re a photographer, you could target people who like famous photographers’ pages), and demographic targeting. These are all people who have never encountered you before, so you’re essentially introducing yourself to strangers who have certain characteristics or interests that align with your work.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2017-03-09