How should I balance showing my artwork with sharing personal content on social media?

Don’t only post artwork. People connect with you on a personal level before they buy from you. Share who you are outside of your art—whether you’re into coffee, mountain biking, music, cars, or anything else. Rotate your content themes: some videos about the artwork and technique, some about your personal interests and life. When someone discovers you through a reel and doesn’t follow immediately, they’ll see you again later. If the next video shows a different side of you (personal rather than art-focused), they might connect on that level and follow. Variety gives you more chances to resonate with different people.

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Asked by a new artist building a social media presence · Answered by Juan · Office Hours · 2026-07-23