How can I test different business strategies quickly to find what works for my art business?

Take a startup mentality: rapidly test different approaches and pivot quickly when something doesn’t work. Try various avenues—local shows, commissions at different price points, different styles—and evaluate each from a strategic business perspective. Ask yourself: for the time invested, will this generate enough income? Track what works and what doesn’t, then move on fast. The key is being willing to cross things off your list quickly rather than getting stuck in approaches that aren’t working. You’re only limited by how quickly you can perform these tests.

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Asked by a professional artist discussing their early business approach · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-20