What is the video reply feature on Instagram Reels and why is it important?

Instagram recently rolled out a feature that allows you to reply to comments on your Reels with a video instead of text. When someone leaves a comment on your Reel, you can select that comment and record a video response. The platform automatically takes the comment and displays it at the top of your new video, then lets you record your response. This feature was originally created by TikTok and Instagram copied it because it’s extremely effective at keeping people engaged on the platform. Both platforms are heavily promoting this feature because it keeps users engaged longer, encourages more commenting and back-and-forth interaction, and is both entertaining and informative. When you use this feature, you’ll see significantly higher view counts, likes, and comments compared to regular Reels. It’s also incredibly easy to do and requires almost no preparation time.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2022-05-02