Should I focus more on posting my art or my personal story on social media?

You need both, but understand that your art is the commercial and your personal story is the programming. People need to know who you are—where you’re from, what inspires you, your daily life, your interests. Mix in your art, but don’t make it an endless stream of just images. Have normal conversations. Talk about where you traveled, whether you’re a dog or cat person, what you did on the weekend. This is what makes you interesting and helps people connect. If your entire feed is just art images with no personality, you’ve lost before you’ve started.

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Asked by an artist asking about content balance · Answered by Patrick · Art Business Webinar · 2026-06-12