Should I send a holiday marketing email even if I'm uncomfortable with some parts of the strategy?

Yes, take whatever action you’re comfortable with rather than doing nothing at all. If you don’t want to discount, send the email anyway without a discount. If you’re uncomfortable sending multiple emails, just send one. If you can’t run ads, focus on email. The most important thing is to take some action and learn from it. Do what works for you and what you’re comfortable with. Any action is better than no action, and taking even imperfect action will build your confidence and skills over time. You can always refine your approach with future campaigns.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-26