I hate running sales because they make me feel like a used car salesman. How can I run sales differently?

Not all sales are created equal - there’s a ton of nuance in how you run them. Instead of doing big storewide sales that might feel uncomfortable, try flash sales on specific merchandise items. Flash sales are light, easy to run, and fun. They make you look like a creative, fun person rather than a pushy salesperson. For example, instead of ‘40% off storewide,’ you could run ‘Flash Sale Friday’ with 20% off just tote bags for 14 hours, or buy-one-get-one-free until midnight. These are extremely easy to execute, especially with merchandise that qualifies as impulse buys.

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Asked by an artist uncomfortable with running sales · Answered by Patrick Shanahan · art-marketing-podcast · 2023-03-09