Why is it hard to know if my art subject matter will work before I start marketing it?

Because it’s all a guess at first. Every business iterates over time. Sony started making microwaves and became an electronics giant. You start with what you’ve validated, then iterate over years. Your art business will look completely different in five years than it does today. The key is to start with validation—prove your talent and that you can make a sale—then keep testing and adjusting based on market response.

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Asked by an artist planning their direction · Answered by Nick Friend · art-marketing-podcast · 2020-10-17