What's more important for success: follower count or quality of connection?

Quality of connection matters far more than follower count. You can build a very successful art business with a relatively modest following—twelve thousand followers or even less—if those followers are genuinely engaged and connected to you and your work. Focus on building real relationships, being consistent, and maintaining authentic connection with your audience rather than chasing vanity metrics. A smaller, engaged audience will outperform a large, disconnected one every time.

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Asked by artists focused on growing follower counts · Answered by Patrick Shanahan · art-marketing-podcast · 2022-06-11