How much should successful artists be spending on warm Facebook and Instagram ads?

Once you have your marketing system in place and validated sales, start with $5 per day for warm ads. If you have decent traffic and engagement, move to $10 per day. Even the biggest, most successful artists typically spend around $20 per day on warm ads. This is enough to ensure your existing audience sees your content consistently. The key is running these ads every single day, 365 days a year, not in spurts.

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Asked by an artist planning their ad budget · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-01