How has e-commerce adoption been accelerated by COVID?

E-commerce adoption has been accelerated by 4-6 years according to industry analysis. By the end of Q3 2020, total e-commerce volume is projected to have already surpassed all of 2019’s e-commerce volume—and that includes 2019’s huge Q4. This means the habits and volume that were projected for 2030 happened in 2020. Once consumer habits shift, they rarely revert. People have discovered they can buy almost everything online with greater convenience and time savings. This isn’t temporary pandemic behavior—it’s a permanent market shift.

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Asked by synthesized-from-teaching · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-09-02