Why is consistent support and mentorship more important than just having a website?

Software alone is not enough—you need support, encouragement, somewhere to get answers, and people more experienced than you to bounce ideas off. You need to learn from others seeing success so you can copy it quickly. It’s too difficult to be successful completely on your own; the data shows most people quit without support. Having regular access to coaching sessions where you can ask questions specific to your situation, get best practices on pricing, shipping, platform usage, and learn from community is fundamentally what differentiates a hobby or failed venture from an actual business. This ongoing mentorship and community access is arguably ten times more important than the website itself, because the website is becoming a commodity—what happens after launch determines success.

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Asked by artists evaluating what they need to succeed · Answered by Patrick Shanahan · art-marketing-podcast · 2023-12-20