Should I be doing Instagram Live broadcasts? I'm intimidated by them.

Yes—live broadcasts are the current arbitrage opportunity on Instagram precisely because almost nobody does them. All the excuses (bad on camera, no equipment, introvert, not interesting) are nonsense and apply to everyone else too. Grab a piece of art, grab your phone, and go live right now. Talk about your process, your work, or a sale you’re running. Each time you do one, you get better. The best part: with one effort, you create three pieces of content. The live broadcast itself reaches whoever tunes in (even if it’s just two people). Then save it as a Reel. Then place that Reel in your Stories. One action = content for all three ‘rooms’ of Instagram. Do them repeatedly from now through Christmas.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-10