What if I don't want to use paid advertising at all for my holiday sale?

That’s completely fine - the omni-channel approach works powerfully even without paid ads. Focus on executing consistent messaging across all your free channels: email, organic Facebook posts, Instagram posts, Instagram Stories, and any other platforms where you have an audience. The key is doing this strategically with matching messages and imagery across all platforms, hitting multiple touchpoints throughout your sale. You’ll get significantly more attention and better results than just sending a single email or making one post. Even without paid traffic, the omni-channel organic approach is highly effective. You can always add paid ads later once you’ve mastered the organic coordination.

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Asked by an artist without advertising budget · Answered by Patrick Shanahan · art-marketing-podcast · 2019-11-27