How should I treat my art collectors differently from regular customers?

Treat your collectors like VIPs. Go above and beyond for them—get to know them personally, comment on their social media posts, remember details about their lives, and make them feel valued. Give them early access to new work before you show anyone else. Create personalized experiences for them. The relationship matters tremendously because these are the people who will support your career for years to come. The effort you put into cultivating these relationships directly correlates to the long-term success of your business.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-04-13