Why is Q4 such an important time to market my art?

Q4, particularly the period from now through Christmas, represents the biggest e-commerce buying season of the year. This is when the highest percentage of purchases happen online, and consumer behavior shifts heavily toward making purchases. It’s the best time of year to be actively marketing and selling. Think of it like a fisherman understanding tides and weather - just as they use conditions to determine the best time to fish, you should recognize that Q4 offers the best conditions for art sales. This is when you want to market harder and more consistently than any other time of year.

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Asked by an artist planning their marketing calendar · Answered by Patrick Shanahan · art-marketing-podcast · 2020-11-03