How do I coordinate dynamic, ongoing photography work (shooting regularly and uploading new images weekly) with marketing?

Use your ongoing shooting as content for storytelling. Record yourself on your phone while you’re out shooting — talk about the conditions, where you are, what the weather’s like, quirky things that happened. Be a storyteller about the process and the images you’re capturing. This gives people the ‘programming’ (the human story) alongside the ‘commercials’ (the art itself). Your regular output is an asset — just pair each batch of new images with the stories behind them, and you’ll have consistent, engaging marketing content.

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Asked by a photographer shooting 3-4 days per week with weekly uploads · Answered by Patrick · Art Business Webinar · 2026-06-15