Can this holiday marketing playbook work even if I have a very small email list?

Yes, absolutely. Even if you have just one or two people on your email list, you can still run this playbook. The important thing is to start practicing the process. Each time you run it, you’ll get better. You’ll learn how the pieces fit together, how to write subject lines, how to coordinate posts, how to create urgency. The holidays keep coming, so there’s always another chance to improve. Don’t wait until you have a huge list—start now with what you have. Plus, even a small list combined with organic social posts and Stories can reach far more people than you think, especially if those few people share your work.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14