What are the essential sales events every art business should have on their calendar?

The meat and potatoes sales that everyone should run include Mother’s Day, Father’s Day, Black Friday, Cyber Monday, and Christmas. If you’re a nature photographer, Earth Day is another natural fit. These are the baseline sales events that should definitely be on your calendar. However, don’t stop there—these established holidays alone aren’t enough. You need to add additional creative sales events throughout the year to maximize your revenue potential.

---

Asked by general teaching audience · Answered by Patrick Shanahan · art-marketing-podcast · 2021-06-09