How do I translate my in-person selling skills to online marketing?

You don’t need to translate yourself into corporate Instagram or brand newsletter language—that’s the wrong translation. Instead, do what you already do at gallery openings and in-person sales, but on a screen. Use the same voice, the same stories, the same warmth, the same conversation style, the same vulnerability, the same way you read a room. Digital platforms didn’t change the game; they just moved the room. Stop treating ‘publish’ as a signal to become some corporate entity. When you write an email or social post, read it out loud—does it sound like you talking to a real person, or does it sound like a brand? If it’s the latter, rewrite it. The problem isn’t that you’re bad at digital; it’s that you’re trying to sound like something you’re not.

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Asked by an artist who is great at in-person sales but struggles online · Answered by Patrick (inferred from context) · art-marketing-podcast · 2026-05-19